The client is a construction company, with 30 years of experience between tradition and innovation. They have been operating in the field of wooden houses since 1989. They offer an innovative and high-level product, each house is a unique piece.
Located in Sant’Angelo in Vado, in the Italian region of Marche, Wooden Houses is able to build wooden houses that perfectly meet the requirements of modern housing: earthquake-proof, insulated, sustainable, durable and of certified quality.
Collaborating with Communication Director Marco Dini I had the opportunity to work with Wooden Houses for various projects, events and content creation.
art direction
SPAZIO WOODEN HOUSES
Piazza delle Erbe, Sant'Angelo in vado
Oct 2021
performance/
on-site event supervision/
event communication/
Wooden Houses had planned a series of performance based events, CANTIERE EVENTO centered around the allegory of a wooden house. I had the opportunity to work on the first on-site event opening.
Spazio wooden houses was designed to be built in three hours. An opportunity to admire the teamwork of carpenters, who, strip by strip, built the structure in an exciting performance.
The build was a temporary structure that could be completely dismantled and has recoverable foundations linking to the core value of the client's care for environmental issues such as land consumption.
Alongside the main structure, simple pre-cut branded wooden furnishings were assambled on-site and placed inside the house space, engaging with the public and offering the experience of living the building process.
social
TUBER MAGNATUM The Green Beauty
Palazzo Mercuri, Sant'Angelo in vado
Oct-Nov 2020
graphic project/
on-site installation supervision/
event communication/
Wooden houses had collaborated with local cultural institutions to sponsor an exhibition that explores all the natural and cultural features of locally sourced white truffle.
The project had to highlight the exclusivity of the acclaimed natural product while placing it in contrast to the environmental challenges that threaten the existence of this Italian excellence.
The ultimate goal for the exhibition was to offer an experience to the local community and spark conversation around environmental themes that were core elements of the client's values.
The challenges of the project were the constraint of an historical venue as Palazzo Mercuri, such as lighting and the communication of a locally known topic that had to be presented in a new environment-focused way.
social
event planning
THE GREEN BEAUTY
Various locations, Marche Italy
Sept - 2020
event planning/
event production/
communication/
A series of talks about the beauty of sustainability applied to everyday life, a core element for the client.
The events took place in the most beautiful outdoor locations of the surrounding Marche region area.
Each appointment was promoted through examples of Italian excellence, in the form of details of renowned sculptures. The images were applied on all different social media and promotional platforms.
The fourth and closing talk was followed by a standing dinner for the 80 guests. Six vegetarian mini portions with local products, matched with wines by the local Azienda Agraria Guerrieri.
Special hand-held wooden trays were designed to encourage a dynamic dinner experience with plenty socialization . On-site light fixtures were supplied by Karman.
social
content creation
VARIOUS CONTENT CREATION
2020-2021
photography/
graphics/
social media content/
Along specific projects or events, I had the opportunity to work on image and communication for Wooden houses in different ways.
Photography, both on-site for events and on-set for specific projects. Working on graphics, editing the content for all the different layout and social platforms and curating a cohesive and clear communication for the client.